Mobile
advertising is a domain where the advertisers can now advertise on mobiles
through various methods. The various options available to advertisers to use
mobile advertising are targeted SMS, Banner display, advertising on mobile
applications etc. and these options also help in selecting the audience which
is to be catered using the approach of targeted marketing.
The various
mobile makers and mobile operators like Nokia, Airtel etc are also entering in the
domain of mobile advertising and they have also created a separate division for
mobile advertising which lets them make the most out of available options in
terms of conveying the message to consumers.
There are various reasons why mobile advertising
is becoming a highly successful model some of it include the readily
availability of huge database to advertisers, the kind of viral effect this
medium of advertising creates, the freedom it gives to advertisers in terms of
selecting the required audience and the quick result which is generated by
mobile advertising is also a very important factor.
Mobile advertising is also successful as it makes life convenient for consumers by providing the information and services from various companies, at their fingertips which gives them freedom to select from various available options.
Digital
revolution has yet again furnished with the advertisers with one more medium to
use for advertising in terms of mobiles. The market for mobile advertising is
growing exponentially with the increasing number of mobile owners.
