Technology, as always has yet again proved that it can revolutionize
anything and everything which it embrace. This time it’s the field of
advertising which has been furnished with a new and very effective
platform in terms of Digital Marketing. Mobiles, they share a major part
of digital media and are such medium which have helped the advertisers
to communicate the message across to the customers.
Mobile ads are used by companies to furnish information, through
mobiles to the potential consumers about the various products or
services they have to offer. Advertising on mobile work on various
models such as: advertising through SMS or Display Banners or ads
display on the applications used by mobile users etc and all these
models are adaptable to suit to various needs such as target marketing
etc.
Mobile ads by being such an adaptive and flexible model is making the
Ad revenue generated through mobiles to become an important component
in the overall revenue of companies and as it is a market which is
expanding with a very fast pace, it is helping the companies and various
publishers to maximize ad revenue by making investments in research and
development in this domain.
Article Source : Go Article
