Advertisement and Media Solutions

It is quite observed that more and more people are accessing the web by smart phone and tablet according to the mobile marketing statistics, so it's important to take this into account in design and testing.  Mobile apps and desktop apps have really grown in importance with the rise of the Smart Phone and tablet devices. Here we look at the platforms and options for engaging your users by apps - it's not just about developing your own app. Online advertising is steadily overpowering the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online is set to explode in coming years. The million of Indian Internet users have become the prime target for numerous advertisers clouding the web.

There are new ways to engage audience for applications nowadays. Although the traditional advertising formats can be very effective for brand promotion and awareness, mobile advertising is rapidly gaining momentum.  Mobile advertising gives new opportunities to reach audiences at the right time and in the right place to get your message across or activate use of your mobile apps and services. It's currently only used by the savvy and more dynamic for incremental reach who are taking advantage of lower costs and higher response rates where competition for ad inventory is less. The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the android ad solutions  and Iphone Mobile Ads which works best for your app at the chosen platform

Advent of Smart Phones

In this fast paced modern era, smart phones have replaced the need of computers in large number of aspects of daily life. India has the world’s fastest-growing smartphone market. The ad traffic spike in India is on account of a transformation in the marketplace as mobile users shift from less-capable feature phones to advanced smart phones. Technological advancements has led to rise of mobile devices, especially smart phones, the things which can earlier be done only on large screen devices like computer can now be done on the hand-sized screen of mobile devices.

This has become possible due to large increase in the apps which are being developed for mobile devices. From small daily tasks like wake up alarm to sending business email to clients, all can be done by clicks of your finger. This is made possible due to the hard work put by the mobile app developers, feeding on the needs of people and creating platforms to comply with their demands.

There are various app monetization model strategies that mobile app developers can choose from - many of which you might not have thought of outside of in-app purchases, in-app advertising, and paid apps. Mobile applications stores, be it Apple’s App Store or Google Play, allow publisher to sell their apps. To get the most of it, StratosHear works to provide best of the services which made it one of the largest cross channels’ digital Mobile Advertising Network in India focused on the growing internet market in India.

Our solutions include online display advertising, mobile advertising and video advertising. The key difference for in the service is its robust platform, deep integrations with leading ad exchanges and large publisher Mobile Ad Network India in India giving our clients including leading brands, measurable and tangible results. 

Mobile App Monetization

The economy sphere is a vast place to explore with all the options around. Considering this aspect, there is one field which has seen exponential growth in the last few years. While there is still tremendous untapped potential in the market, the app has created a number of challenges for app developers and publishers both in terms of discovery and mobile app monetization. With less than 1% of all apps generating significant revenue simply having a great idea is no longer good enough. To succeed in this highly competitive market you need a comprehensive strategy from the very beginning.

Once your plans come along efficiently in the form of completed app, you can move on to the next stage of planning for your app. If your mobile app has healthy user base by now, you might be stuck at the “how do I monetize my mobile app” phase. There are various monetization strategies that mobile app developers can choose from - many of which you might not have thought of outside of in-app purchases, in-app advertising, and paid apps. Mobile applications stores, be it Apple’s App Store or Google Play, allow publisher to sell their apps. Although it is an obvious way to monetize an app, it is not the only one.

Other ways which are used to fulfill this purpose are through Paid Apps, In-App Purchases, Partnerships, Subscriptions, Display Advertising, App Promotion, App Development, Sales and Merchandising, Selling App Data or Source Code. There’s no one strategy-fits-all solution to deciding on the perfect monetization strategy for you. In fact, the best-fit may require testing or even mixing and matching multiple strategies outlined above.

Impact of Mobile Ad Campaign

Mobile Ad campaign is a campaign, usually consisting of areas like marketing, advertising, or public relations-related, through which organizations contact their audience through text messaging and internet based platforms. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy.

How one can take benefit from these mobile ad campaigns is needed to be understood. There are various ways on how they work in markets. Out of many mobile advertising types out there, most common ones are Mobile Web Banner which is top of page banner and Mobile Web Poster which is bottom of page banner. Next type which is dominating is by SMS advertising which has been estimated at over ninety percent of mobile marketing revenue worldwide. This is how the ad campaigns are utilized to enable targeting, tracking and reporting of impressions in ways not possible with other alternatives.



The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the one which works best for your app. These ad networks focus on serving ads on the mobile web and within mobile apps. These serve the purpose of fulfilling the requirement of mobile ad network solutions to your advertisement needs. If you ever require such platform for your advertisement need, you can contact StratosHear Technologies for or send in your queries regarding our services to see your brand on whole new level.

Growth of your product with Mobile Ads

Mobile Ads has now become one of the most efficient ways to promote your product or service. There are various approaches to mobile advertising which is used to fulfill the need of linking advertisers to websites. StratosHear is one of those mobile advertising type agencies which use different types of ad networks to complete their tasks. The idea lies in the fact that target should be to adapt and iterate on each app monetization strategy and go forward with the one which works best for your app.  These ad networks focus on serving ads on the mobile web and within mobile apps. These advertisements allow targeting, tracking and reporting of impressions in ways not possible with other alternatives. These ad networks can be classified into three broad classes. First is Vertical Network displaying publications in their portfolio with full transparency for the advertiser about the places where the ads will run.

Then there is Blind Network which is known for their low pricing, achieved through large bulk buys of typically remnant inventory.  Finally Targeted Network creates a focus on specific targeting technologies built into an Ad server to achieve the solutions for mobile ads and most efficient used mobile advertising type.

So when it comes to efficiently promoting your product on mobile platform, you will need the best ad solutions in the market to be the best. That’s why people look at StratosHear because it is known for delivering such media solutions for brands and advertisers efficiently from long time.  You can contact us if requirement of such services arrives for your product.

Mobile App and Advertisements

In this modern technological era, the tasks for which we usually required computers can now be done with help of handheld devices like tablets, smart phones and others. This has made the lives of individuals dependent on technological advancements more comfortable and productive than before. This has been made possible with the increasing interest of mobile developers to make apps for different platforms. Mobile App Developers have to pay special attention to the needs of clients and their specifications. The users transitioning from the computers to small screen devices if provided with similar design language can easily migrate and understand the functionalities and services provided by the app. If app has an attractive and interactive user interface, it will get the attention of many users and idea will be re-shared among other users in goodwill.


The proficient monetization of these apps provides revenue source for mobile app developers, which is crucial for the growth of developers. This is achieved with the ad solutions provided by different companies to promote their products on mobile devices. The ad networks provide these services to focus on serving ads on the mobile web and within mobile apps. App monetization models and strategies should be chosen and built into your app before its launch in the respective app stores. When your brain has made up and app is completed according to the standards, you will face the need of some ad solutions in the market to reach the optimum place. With its advance mechanics of promoting and media interactions, it has created a trustworthy spot in the market. If you ever require the ad solutions to endorse your brand, contact us or send in your queries regarding our services.

What Happens When The Main Screen For A Person To Look At Is No Longer The Television

Back in the days, when talking about advertising, there was no doubt about how to reach people: just advertise your brand on television and magazines and everything will be fine.

Now times have definitely changed and those mainstream medias no longer represent a sure way of reaching the people you want to communicate to.

It is just a matter of looking to the people around the city these days. Everywhere you look there is someone holding a smartphone texting, going through facebook or instagram, playing games or just browsing the internet. That is the reason why mobile ads have become so popular and so effective. Because that is where people are now, and wherever there is people, there is also great opportunities for business. 

With this growth on the mobile ads market, there has been a significant increase of options when advertising in this media. Consequently we see different mobile advertising types depending on what is being advertised. As usual in the market of advertising, there is no best or worse option, it will always depend on what needs to be advertised and what is the target audience doing or how they respond to certain kinds of messages. This will vary a lot depending on what is the product in question and what does it do for the people being advertised to.

So mobile ads are a reality and one that can be explore in many ways with different mobile advertising types, but it is also a reality with many details a much space for new things to be created still. So to properly go into this media with a smart advertising strategy, a company should study the market in details and find a partner that has the knowledge in that area to make sure that everything they do together is in sync with what the market of mobile ads really requires.

That is what we offer here at Stratoshear: a partnership to do good and effective marketing plans based on mobile ads so that companies can reach a great portion of their future customer in a productive and innovative way. So if you are looking for a way in to this new market of opportunities, make sure to get in touch with us.

What is the right kind of mobile advertising for your business

A complicated question, considering all of the endless possibilities that are available for you to use. You might just assume to go for the classic banner on top of the screen, but there are ways to use it and there are times when that is not the best alternative for what you are looking for.

The great thing about advertising combined with the technology of mobile is that there are no rules for what you want to do. For every project something different can be developed, always keeping in mind the creation and development of something that is relevant for the target audience.

For that to be possible, a team must be set up to work on it. That’s our job here at StratosHear. We come up different solutions in mobile advertising for every client so that their business can grow the way they wanted to.

There are many mobile advertising types to be considered in this process of developing a campaign for a client. The most important thing is to sit down with the client and really understand what they are looking for. After that, we use our experience in the business to evaluate the best possible option of mobile advertising type to get their business going.

If it is a banner, an app or an entire page layout, the important thing is that has to be the right choice just for you. And when that is done correctly and the objectives are reached it’s not hard to agree that mobile advertising is a great investment to be made, especially when you can see the results coming your way after some time.

Reaching Market Through Mobile advertising in India

Mobile advertising networks have reached at a point where it is impossible to grow without tapping into them. Whether it’s a store that belongs to brick and mortar stage or a hi-profile present day showroom, the rule applies equally on all. Consumers these days believe more on what they are told through mobile screens than TV screens. The Google maps and other apps gain a higher place in trust quotient as compared to Google ads and other internet marketing means.

In case you are a brand that is looking forward to get along with young hearts, mobile advertising network might be the best answer to your quest for growth and development. The major reason behind this sudden upsurge of mobile advertising in India is the large availability of smart phones at much reduced prices; the tough competition among Chinese and other brands has led to better availability of features at much competitive prices.

Mobile advertising in India grew exponentially as the smart phones market witnessed a growth of 229% within a single year. The opportunity presents promoters with a completely new channel to reach consumers and create a place for themselves. Mobile advertising networks present one of the most potent mediums for making lasting impact on consumers and getting along with it.

No other advertising medium speaks of such deep reach as mobile advertising network. Mobile is a constant companion of end users and does not suffer with the brunt of territorial or geographical constraints like internet, laptop, and television. Once you have registered your presence on your target mobile advertising network you can always move ahead with the plans of consumer acquisition. It is simpler to interact with consumers through mobile as compared to other mediums.

Mobile advertising in India is currently doing wonders since mobile happens to be the only handset that can prompt a user for instant interaction through touch calling and messages. Google recently reported that 57% of the total smart phone users depend on their mobile handsets for searching relevant businesses within their locality. The grip of this medium is increasing at a rapid pace and those inclined towards it should not lose a chance to make most of it.

Various Types of Mobile ads Formats

Mobile advertising is an evolving domain that is rapidly moving ahead of all other types of promotional and branding methods. Mobile ad is a must for every small and big brand that wishes to stay in competition for a long time. Along with a wide and deep reach in every consumer base, mobile ads offer a selection of formats to choose from. Some of the most commonly used mobile ad formats that are being used to gain attention from target audience include:

1.  Text: There is nothing better than a short and straight SMS to let your users know about your latest offerings. This type of mobile ad is most suitable for small and medium level businesses specially those who have a customer base in small towns and rural areas.


2.  Mobile Web Displays: One of the most fundamental forms of mobile promotion, these type of mobile ads occur in form of banner ads that acquire partial or complete mobile screen. When you click over these ads they usually lead you to their home page or specific acts such as click to text or click to call. In case you wish to be a bit more innovative, these formats can be converted into slideshows or 3D view of your new products.

3.  Mobile Apps: One of the most recent and rife methods of promotions, the only backdrop they have is they support only iOS, Windows, and a few specific operating systems. Therefore, mobile apps displays can be used to reach a niche or classified consumer base. The best feature of these ads is that they can be moulded in various interesting forms like games or surveys resulting in increasing user engagement.

4.  Mobile Search Ads: Mobile browsers are fastly becoming a common way to surf internet. And anything that invites traffic is the best way to let others know who you are and what you can do for them.

Mobile ads are one of the most economical ways to reach out to your consumers. All you need to do is fix your budget and identify your target customer base and you can attain a wide visibility and recognition in no time.

How To Choose The Right Kind Of Mobile Ad Campaign

It is important to adopt various kinds of marketing strategies in order to make any business successful. As mobile has become an integrated part of consumers’ lives, it becomes imperative to tap this channel. Mobile serves as an important tool for promotion of services as well as products. Therefore, it is mandatory to choose right kind of mobile ad campaign for your offering. A right mobile ad campaign fetches your message to right kind of consumer group that you wish to target. A wrong one on the other hand may end up in negative results. For e.g. a mobile ad campaign designed for kids clothing will be of no use for singles and old age customers. In case you are not able to check up the database being used by your mobile ad agency you may end up wasting considerable amount of money, time, and energy.

The chances of convertibility increase when your message reaches to that audience that really needs that kind of services and products. Also, if you know how to align other types of medias with your mobile ad campaign, promotion process not only fastens up but chances of substantial returns increases to a larger extent. Social Medias such as Facebook, Twitter, Linkedin, Pinterest have fused into mobile marketing strategies as people spend more time on these medias through mobile phones than PCs and laptops.

These are some of the major reasons because of which mobile marketing is becoming a mandatory part of all kind of marketing plans. Every kind of brand whether big or small is ready to invest in this segment as they know if they stay behind their competitors may take an edge over them. It is also recommended that despite to planning everything yourself it is better to take help of some media agency as these people are expert in managing digital content including mobile ad campaigns, AdBRT, etc. So next time whenever you plan a marketing strategy for your offering do keep this option in mind as consumers like to choose only those brands that have an all round presence and dominance.

Visit for more information : http://stratoshear.blog.com/2013/12/16/selecting-an-appropriate-mobile-advertising-network/

A Small Glimpse At Mobile Advertising Solutions In India

Mobile is one of the fastest medium of information dissemination. This is one of the major reasons why mobile advertising solutions are sorted by so many companies worldwide. Mobiles are the most laconic and quickest means of sending information to its target audience. Marketing expenses form a significant part ofcompany’s annual budget, but despite such expenditures many a times they face disappointment on promotional and exposure front. Mobile advertising promise you both, a simple text message may prove enough for providing required exposure to all your offerings along with speedy promotion.

Though mobile advertising solutions domain has been expanding form last several years, in India it has started rooting in recent years. But in such short span there are a few names that have registered their presence in consumers’ as well as corporate minds. Stratoshear for example has providing mobile advertising solutions to some of the biggest brands in India from last 5-6 years. Providing 360 degrees solutions along with product innovation and excellent services is one of the basic mottos of this company. Presently, the company serves some of the major names in Indian market like BSA, 7up, Chevrolet, Hero Honda, Nirula’s, Tata Motors, Toyota, Star Plus, Life Ok, etc.

Mobile advertising is easy and has a deep reach among consumers as mobiles are now counted among elementary necessities of life rather than extra expenses. Mobile advertising solutions are therefore preferred, as all companies need results that bring more revenues and better recognition among consumers in a cost effective manner. Mobile advertising solutions are mainly linked with mobile internet which is brings in several internet related solutions like apps, online games, etc. for promotion of products and services. Last but not the least, one of the biggest reason that explains increasing need of mobile advertising is that its applications are of great help not only for big brands but for small and medium brands as well. Mobile advertising solutions thus act as an important base for national as well as local marketing needs. Adoption of new technical solutions is a risk worth taking, even if it fails to give you expected results it will definitely update you with latest market norms.

Insights into mobile advertising network India & Mobile Advertising

In today’s quick paced life, we tend to keep craving for extremely convenient choices to form our life less complicated and in accordance with the newest trends. As we tend to all square measure cognizant that the marketers became extremely competitive and square measure typically engaged in providing the foremost tempting deals to the target shoppers.  Mobile advertising has clothed  to be a 1 stop destination for all people who want to induce most reach right at the finger tip of the target market.

Mobile advertisements may be administered through SMS or through golem applications. currently the foremost happening or extremely reached methodology of approaching the shoppers is by registering your product or service as associate golem application. this could encourage quick and instant access to any exciting deal that you just want to bring round the notice of the consumer. 

Mobiles app development could be a trending observe. If you analysis well, you'll be able to search for practised application developers to induce a extremely easy application designed for your organization. Application development demands talent and high level of ability. Some things that has got to be unbroken in mind whereas getting into the mobile advertising network are:

Article Source : GoArticle

The Latent Strength Of Mobile Advertising Networks

With the increasing scope of mobiles and net numerous new domains have come back up recently. Mobile advertising is one such domain that was utterly associate unknown thought until year 2000. A mobile advertising network performs many functions like

• optimisation of a company’s advertising ways.

•    Keeping a track of search analytics.

•  Maintaining associate application network to offer out needed results across numerous platforms like videos, web, search engines, etc.

The applications and importance of those ad networks is guaranteed to increase in coming time as a lot of and a lot of range of individuals tend to be sensible phone house owners. the most target customers of thesemobile advertising networks ar the users that pay a

great deal of your time over such smartphones. Even huge guns like Google and Microsoft ar currently getting into this domain, every of those own Ad mob. Mobile advertising has gained such a lot attention recently because it will increase the visibility of high targetable ads and provides a straightforward reach to focus on customers, therefore will increase the possibilities of ultimate purchase.

Article Source : Articlebase

Thinking Mobiles!!!

We descry so much about mobiles; we were possibly talking or concerning it in our sleep too. STRATOSHEAR accredit that the mobile handset is and will keep on to be the digital gadget of choice for customers till last. Stratoshear target is to go with mobile advertising, Mobile advertisements, Mobiles app development, Mobile Advertising Network, Ad Network.

“STRATOSHEAR” accredit that the mobile handset is and will continue to be the digital device of choice for consumers worldwide.

Start up with the definite task to convey world class mobile innovation by means of a commanding value proposition for customers and our business clients.

StratosHear is a new fangled era in the field of mobile advertising, Mobile advertisements, Mobiles app development, Mobile Advertising Network, Ad Network. We are the people for you with right choices, right ads at your door.

An Appropriate Choice!!!

"You actually aren't purchasing huge-ticket gadgets, but you are watching at where to purchase from a shop."

Our Telco-grade, copious way mobile advertising base has been specially intended in the charge of needs of mobile worms. StratosHEAR   go further than automation and offer an absolute retail elucidation to our workers with the excellent strategy which brings you the best deal in mobile advertising, Mobile advertisements, Mobiles app development, Mobile Advertising Network, Ad Network.

Service Excellence, Product Innovation and Passion by these three vital tools, that include the StratosHear strategy is indulge in our work, which reflects the quality. So, if you want to be the best with your best mobile phones, we are here for you at your door, for deleting all your problems related to mobile advertising, Mobile advertisements, Mobiles app development, Mobile Advertising Network, Ad Network and cater you the best.

Mobile Advertisements

Digital revolution has yet again furnished with the advertisers with one more medium to use for advertising in terms of mobiles. The market for mobile advertisements is growing exponentially with the increased number of mobile owners.

Mobile advertisement is a domain where the advertisers can now advertise on mobiles through various methods. The various options available to advertisers to use mobile advertisements are targeted SMS, Banner display, advertising on mobile applications, mobile videos etc. and these options also help in selecting the audience which is to be catered using the approach of targeted marketing.

The various mobile makers and mobile operators like Nokia, Airtel  are also entering into the domain of mobile advertising and they have also created a separate division for mobile advertisements which lets them make the most out of available options in terms of conveying the message to consumers.

There are various reasons why mobile advertisement is becoming a highly successful medium.   Some of it include the readily availability of huge database to advertisers, the kind of viral effect this medium of advertising creates, the freedom it gives to advertisers in terms of selecting the required audience and the quick result which is generated by mobile advertisements is also a very important factor.

Mobile advertising is also successful as it makes life convenient for consumers by providing the information and services from various companies, at their fingertips which gives them freedom to select from various available options.

The earning model through mobile advertisements works on many options some of which being cost per click, cost per application install, cost per click to call etc. and since all these models can be closely monitored it becomes convenient to track the revenue generation process too.

The technological advancement in mobile advertisements is also playing a major role, as it is simplifying the work for advertisers, network providers and consumers. Let alone simplification, the technology is also ensuring the transparency in the operations of mobile advertising.

Mobile Application Developer

Mobiles- Changing the way the technology has been of use to humans. With the changing environment and the increasing usability of mobiles in every aspect of work and fun it has become very important to keep updating the market with better and more efficient technology.

Mobile applications in this kind of technological world and scenario are interface, which helps the user, to make the optimum utilization of the powerful devices which they own or they wish to own. Applications have changed the way humans connect and live, by simplifying the platform they use to perform many activities.

With the ever evolving conditions and expectations, the consumers look for better mobile applications to make their work more and more efficient and this is letting the developers to exploit the potential in the market and meeting the expectations of consumers.

Article Source : Go Article

Ad Revenue

Technology, as always has yet again proved that it can revolutionize anything and everything which it embrace. This time it’s the field of advertising which has been furnished with a new and very effective platform in terms of Digital Marketing. Mobiles, they share a major part of digital media and are such medium which have helped the advertisers to communicate the message across to the customers.

Mobile ads are used by companies to furnish information, through mobiles to the potential consumers about the various products or services they have to offer. Advertising on mobile work on various models such as: advertising through SMS or Display Banners or ads display on the applications used by mobile users etc and all these models are adaptable to suit to various needs such as target marketing etc.

Mobile ads by being such an adaptive and flexible model is making the Ad revenue generated through mobiles to become an important component in the overall revenue of companies and as it is a market which is expanding with a very fast pace, it is helping the companies and various publishers to maximize ad revenue by making investments in research and development in this domain.

Article Source : Go Article

Mobile Advertising

Mobile advertising is a domain where the advertisers can now advertise on mobiles through various methods. The various options available to advertisers to use mobile advertising are targeted SMS, Banner display, advertising on mobile applications etc. and these options also help in selecting the audience which is to be catered using the approach of targeted marketing.

 

The various mobile makers and mobile operators like Nokia, Airtel etc are also entering in the domain of mobile advertising and they have also created a separate division for mobile advertising which lets them make the most out of available options in terms of conveying the message to consumers.

There are various reasons why mobile advertising is becoming a highly successful model some of it include the readily availability of huge database to advertisers, the kind of viral effect this medium of advertising creates, the freedom it gives to advertisers in terms of selecting the required audience and the quick result which is generated by mobile advertising is also a very important factor.

Mobile advertising is also successful as it makes life convenient for consumers by providing the information and services from various companies, at their fingertips which gives them freedom to select from various available options.

Digital revolution has yet again furnished with the advertisers with one more medium to use for advertising in terms of mobiles. The market for mobile advertising is growing exponentially with the increasing number of mobile owners.