A Small Glimpse At Mobile Advertising Solutions In India

Mobile is one of the fastest medium of information dissemination. This is one of the major reasons why mobile advertising solutions are sorted by so many companies worldwide. Mobiles are the most laconic and quickest means of sending information to its target audience. Marketing expenses form a significant part ofcompany’s annual budget, but despite such expenditures many a times they face disappointment on promotional and exposure front. Mobile advertising promise you both, a simple text message may prove enough for providing required exposure to all your offerings along with speedy promotion.

Though mobile advertising solutions domain has been expanding form last several years, in India it has started rooting in recent years. But in such short span there are a few names that have registered their presence in consumers’ as well as corporate minds. Stratoshear for example has providing mobile advertising solutions to some of the biggest brands in India from last 5-6 years. Providing 360 degrees solutions along with product innovation and excellent services is one of the basic mottos of this company. Presently, the company serves some of the major names in Indian market like BSA, 7up, Chevrolet, Hero Honda, Nirula’s, Tata Motors, Toyota, Star Plus, Life Ok, etc.

Mobile advertising is easy and has a deep reach among consumers as mobiles are now counted among elementary necessities of life rather than extra expenses. Mobile advertising solutions are therefore preferred, as all companies need results that bring more revenues and better recognition among consumers in a cost effective manner. Mobile advertising solutions are mainly linked with mobile internet which is brings in several internet related solutions like apps, online games, etc. for promotion of products and services. Last but not the least, one of the biggest reason that explains increasing need of mobile advertising is that its applications are of great help not only for big brands but for small and medium brands as well. Mobile advertising solutions thus act as an important base for national as well as local marketing needs. Adoption of new technical solutions is a risk worth taking, even if it fails to give you expected results it will definitely update you with latest market norms.

Mobile Application Developer

Mobiles- Changing the way the technology has been of use to humans. With the changing environment and the increasing usability of mobiles in every aspect of work and fun it has become very important to keep updating the market with better and more efficient technology.

Mobile applications in this kind of technological world and scenario are interface, which helps the user, to make the optimum utilization of the powerful devices which they own or they wish to own. Applications have changed the way humans connect and live, by simplifying the platform they use to perform many activities.

With the ever evolving conditions and expectations, the consumers look for better mobile applications to make their work more and more efficient and this is letting the developers to exploit the potential in the market and meeting the expectations of consumers.

Article Source : Go Article

Ad Revenue

Technology, as always has yet again proved that it can revolutionize anything and everything which it embrace. This time it’s the field of advertising which has been furnished with a new and very effective platform in terms of Digital Marketing. Mobiles, they share a major part of digital media and are such medium which have helped the advertisers to communicate the message across to the customers.

Mobile ads are used by companies to furnish information, through mobiles to the potential consumers about the various products or services they have to offer. Advertising on mobile work on various models such as: advertising through SMS or Display Banners or ads display on the applications used by mobile users etc and all these models are adaptable to suit to various needs such as target marketing etc.

Mobile ads by being such an adaptive and flexible model is making the Ad revenue generated through mobiles to become an important component in the overall revenue of companies and as it is a market which is expanding with a very fast pace, it is helping the companies and various publishers to maximize ad revenue by making investments in research and development in this domain.

Article Source : Go Article

Mobile Advertising

Mobile advertising is a domain where the advertisers can now advertise on mobiles through various methods. The various options available to advertisers to use mobile advertising are targeted SMS, Banner display, advertising on mobile applications etc. and these options also help in selecting the audience which is to be catered using the approach of targeted marketing.

 

The various mobile makers and mobile operators like Nokia, Airtel etc are also entering in the domain of mobile advertising and they have also created a separate division for mobile advertising which lets them make the most out of available options in terms of conveying the message to consumers.

There are various reasons why mobile advertising is becoming a highly successful model some of it include the readily availability of huge database to advertisers, the kind of viral effect this medium of advertising creates, the freedom it gives to advertisers in terms of selecting the required audience and the quick result which is generated by mobile advertising is also a very important factor.

Mobile advertising is also successful as it makes life convenient for consumers by providing the information and services from various companies, at their fingertips which gives them freedom to select from various available options.

Digital revolution has yet again furnished with the advertisers with one more medium to use for advertising in terms of mobiles. The market for mobile advertising is growing exponentially with the increasing number of mobile owners.