Showing posts with label app monetization strategy. Show all posts
Showing posts with label app monetization strategy. Show all posts

Friday 30 January 2015

Impact of Mobile Ad Campaign

Mobile Ad campaign is a campaign, usually consisting of areas like marketing, advertising, or public relations-related, through which organizations contact their audience through text messaging and internet based platforms. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy.

How one can take benefit from these mobile ad campaigns is needed to be understood. There are various ways on how they work in markets. Out of many mobile advertising types out there, most common ones are Mobile Web Banner which is top of page banner and Mobile Web Poster which is bottom of page banner. Next type which is dominating is by SMS advertising which has been estimated at over ninety percent of mobile marketing revenue worldwide. This is how the ad campaigns are utilized to enable targeting, tracking and reporting of impressions in ways not possible with other alternatives.



The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the one which works best for your app. These ad networks focus on serving ads on the mobile web and within mobile apps. These serve the purpose of fulfilling the requirement of mobile ad network solutions to your advertisement needs. If you ever require such platform for your advertisement need, you can contact StratosHear Technologies for or send in your queries regarding our services to see your brand on whole new level.

Thursday 30 May 2013

Mobile Application Developer

Mobiles- Changing the way the technology has been of use to humans. With the changing environment and the increasing usability of mobiles in every aspect of work and fun it has become very important to keep updating the market with better and more efficient technology.


Mobile applications in this kind of technological world and scenario are interface, which helps the user, to make the optimum utilization of the powerful devices which they own or they wish to own. Applications have changed the way humans connect and live, by simplifying the platform they use to perform many activities.

With the ever evolving conditions and expectations, the consumers look for better mobile applications to make their work more and more efficient and this is letting the developers to exploit the potential in the market and meeting the expectations of consumers.


Article Source : Go Article

Friday 17 May 2013

Ad Revenue

Technology, as always has yet again proved that it can revolutionize anything and everything which it embrace. This time it̢۪s the field of advertising which has been furnished with a new and very effective platform in terms of Digital Marketing. Mobiles, they share a major part of digital media and are such medium which have helped the advertisers to communicate the message across to the customers.

Mobile ads are used by companies to furnish information, through mobiles to the potential consumers about the various products or services they have to offer. Advertising on mobile work on various models such as: advertising through SMS or Display Banners or ads display on the applications used by mobile users etc and all these models are adaptable to suit to various needs such as target marketing etc.

Mobile ads by being such an adaptive and flexible model is making the Ad revenue generated through mobiles to become an important component in the overall revenue of companies and as it is a market which is expanding with a very fast pace, it is helping the companies and various publishers to maximize ad revenue by making investments in research and development in this domain.


Article Source : Go Article