Impact of Mobile Ad Campaign

Mobile Ad campaign is a campaign, usually consisting of areas like marketing, advertising, or public relations-related, through which organizations contact their audience through text messaging and internet based platforms. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy.

How one can take benefit from these mobile ad campaigns is needed to be understood. There are various ways on how they work in markets. Out of many mobile advertising types out there, most common ones are Mobile Web Banner which is top of page banner and Mobile Web Poster which is bottom of page banner. Next type which is dominating is by SMS advertising which has been estimated at over ninety percent of mobile marketing revenue worldwide. This is how the ad campaigns are utilized to enable targeting, tracking and reporting of impressions in ways not possible with other alternatives.



The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the one which works best for your app. These ad networks focus on serving ads on the mobile web and within mobile apps. These serve the purpose of fulfilling the requirement of mobile ad network solutions to your advertisement needs. If you ever require such platform for your advertisement need, you can contact StratosHear Technologies for or send in your queries regarding our services to see your brand on whole new level.

How To Choose The Right Kind Of Mobile Ad Campaign

It is important to adopt various kinds of marketing strategies in order to make any business successful. As mobile has become an integrated part of consumers’ lives, it becomes imperative to tap this channel. Mobile serves as an important tool for promotion of services as well as products. Therefore, it is mandatory to choose right kind of mobile ad campaign for your offering. A right mobile ad campaign fetches your message to right kind of consumer group that you wish to target. A wrong one on the other hand may end up in negative results. For e.g. a mobile ad campaign designed for kids clothing will be of no use for singles and old age customers. In case you are not able to check up the database being used by your mobile ad agency you may end up wasting considerable amount of money, time, and energy.

The chances of convertibility increase when your message reaches to that audience that really needs that kind of services and products. Also, if you know how to align other types of medias with your mobile ad campaign, promotion process not only fastens up but chances of substantial returns increases to a larger extent. Social Medias such as Facebook, Twitter, Linkedin, Pinterest have fused into mobile marketing strategies as people spend more time on these medias through mobile phones than PCs and laptops.

These are some of the major reasons because of which mobile marketing is becoming a mandatory part of all kind of marketing plans. Every kind of brand whether big or small is ready to invest in this segment as they know if they stay behind their competitors may take an edge over them. It is also recommended that despite to planning everything yourself it is better to take help of some media agency as these people are expert in managing digital content including mobile ad campaigns, AdBRT, etc. So next time whenever you plan a marketing strategy for your offering do keep this option in mind as consumers like to choose only those brands that have an all round presence and dominance.

Visit for more information : http://stratoshear.blog.com/2013/12/16/selecting-an-appropriate-mobile-advertising-network/

Mobile Advertisements

Digital revolution has yet again furnished with the advertisers with one more medium to use for advertising in terms of mobiles. The market for mobile advertisements is growing exponentially with the increased number of mobile owners.

Mobile advertisement is a domain where the advertisers can now advertise on mobiles through various methods. The various options available to advertisers to use mobile advertisements are targeted SMS, Banner display, advertising on mobile applications, mobile videos etc. and these options also help in selecting the audience which is to be catered using the approach of targeted marketing.

The various mobile makers and mobile operators like Nokia, Airtel  are also entering into the domain of mobile advertising and they have also created a separate division for mobile advertisements which lets them make the most out of available options in terms of conveying the message to consumers.

There are various reasons why mobile advertisement is becoming a highly successful medium.   Some of it include the readily availability of huge database to advertisers, the kind of viral effect this medium of advertising creates, the freedom it gives to advertisers in terms of selecting the required audience and the quick result which is generated by mobile advertisements is also a very important factor.

Mobile advertising is also successful as it makes life convenient for consumers by providing the information and services from various companies, at their fingertips which gives them freedom to select from various available options.

The earning model through mobile advertisements works on many options some of which being cost per click, cost per application install, cost per click to call etc. and since all these models can be closely monitored it becomes convenient to track the revenue generation process too.

The technological advancement in mobile advertisements is also playing a major role, as it is simplifying the work for advertisers, network providers and consumers. Let alone simplification, the technology is also ensuring the transparency in the operations of mobile advertising.