Reaching Market Through Mobile advertising in India

Mobile advertising networks have reached at a point where it is impossible to grow without tapping into them. Whether it’s a store that belongs to brick and mortar stage or a hi-profile present day showroom, the rule applies equally on all. Consumers these days believe more on what they are told through mobile screens than TV screens. The Google maps and other apps gain a higher place in trust quotient as compared to Google ads and other internet marketing means.

In case you are a brand that is looking forward to get along with young hearts, mobile advertising network might be the best answer to your quest for growth and development. The major reason behind this sudden upsurge of mobile advertising in India is the large availability of smart phones at much reduced prices; the tough competition among Chinese and other brands has led to better availability of features at much competitive prices.

Mobile advertising in India grew exponentially as the smart phones market witnessed a growth of 229% within a single year. The opportunity presents promoters with a completely new channel to reach consumers and create a place for themselves. Mobile advertising networks present one of the most potent mediums for making lasting impact on consumers and getting along with it.

No other advertising medium speaks of such deep reach as mobile advertising network. Mobile is a constant companion of end users and does not suffer with the brunt of territorial or geographical constraints like internet, laptop, and television. Once you have registered your presence on your target mobile advertising network you can always move ahead with the plans of consumer acquisition. It is simpler to interact with consumers through mobile as compared to other mediums.

Mobile advertising in India is currently doing wonders since mobile happens to be the only handset that can prompt a user for instant interaction through touch calling and messages. Google recently reported that 57% of the total smart phone users depend on their mobile handsets for searching relevant businesses within their locality. The grip of this medium is increasing at a rapid pace and those inclined towards it should not lose a chance to make most of it.

How To Choose The Right Kind Of Mobile Ad Campaign

It is important to adopt various kinds of marketing strategies in order to make any business successful. As mobile has become an integrated part of consumers’ lives, it becomes imperative to tap this channel. Mobile serves as an important tool for promotion of services as well as products. Therefore, it is mandatory to choose right kind of mobile ad campaign for your offering. A right mobile ad campaign fetches your message to right kind of consumer group that you wish to target. A wrong one on the other hand may end up in negative results. For e.g. a mobile ad campaign designed for kids clothing will be of no use for singles and old age customers. In case you are not able to check up the database being used by your mobile ad agency you may end up wasting considerable amount of money, time, and energy.

The chances of convertibility increase when your message reaches to that audience that really needs that kind of services and products. Also, if you know how to align other types of medias with your mobile ad campaign, promotion process not only fastens up but chances of substantial returns increases to a larger extent. Social Medias such as Facebook, Twitter, Linkedin, Pinterest have fused into mobile marketing strategies as people spend more time on these medias through mobile phones than PCs and laptops.

These are some of the major reasons because of which mobile marketing is becoming a mandatory part of all kind of marketing plans. Every kind of brand whether big or small is ready to invest in this segment as they know if they stay behind their competitors may take an edge over them. It is also recommended that despite to planning everything yourself it is better to take help of some media agency as these people are expert in managing digital content including mobile ad campaigns, AdBRT, etc. So next time whenever you plan a marketing strategy for your offering do keep this option in mind as consumers like to choose only those brands that have an all round presence and dominance.

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