Tuesday 23 September 2014

What Happens When The Main Screen For A Person To Look At Is No Longer The Television

Back in the days, when talking about advertising, there was no doubt about how to reach people: just advertise your brand on television and magazines and everything will be fine.

Now times have definitely changed and those mainstream medias no longer represent a sure way of reaching the people you want to communicate to.

It is just a matter of looking to the people around the city these days. Everywhere you look there is someone holding a smartphone texting, going through facebook or instagram, playing games or just browsing the internet. That is the reason why mobile ads have become so popular and so effective. Because that is where people are now, and wherever there is people, there is also great opportunities for business. 

With this growth on the mobile ads market, there has been a significant increase of options when advertising in this media. Consequently we see different mobile advertising types depending on what is being advertised. As usual in the market of advertising, there is no best or worse option, it will always depend on what needs to be advertised and what is the target audience doing or how they respond to certain kinds of messages. This will vary a lot depending on what is the product in question and what does it do for the people being advertised to.

So mobile ads are a reality and one that can be explore in many ways with different mobile advertising types, but it is also a reality with many details a much space for new things to be created still. So to properly go into this media with a smart advertising strategy, a company should study the market in details and find a partner that has the knowledge in that area to make sure that everything they do together is in sync with what the market of mobile ads really requires.

That is what we offer here at Stratoshear: a partnership to do good and effective marketing plans based on mobile ads so that companies can reach a great portion of their future customer in a productive and innovative way. So if you are looking for a way in to this new market of opportunities, make sure to get in touch with us.

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