Wednesday 21 May 2014

Reaching Market Through Mobile advertising in India

Mobile advertising networks have reached at a point where it is impossible to grow without tapping into them. Whether it’s a store that belongs to brick and mortar stage or a hi-profile present day showroom, the rule applies equally on all. Consumers these days believe more on what they are told through mobile screens than TV screens. The Google maps and other apps gain a higher place in trust quotient as compared to Google ads and other internet marketing means.

In case you are a brand that is looking forward to get along with young hearts, mobile advertising network might be the best answer to your quest for growth and development. The major reason behind this sudden upsurge of mobile advertising in India is the large availability of smart phones at much reduced prices; the tough competition among Chinese and other brands has led to better availability of features at much competitive prices.

Mobile advertising in India grew exponentially as the smart phones market witnessed a growth of 229% within a single year. The opportunity presents promoters with a completely new channel to reach consumers and create a place for themselves. Mobile advertising networks present one of the most potent mediums for making lasting impact on consumers and getting along with it.

No other advertising medium speaks of such deep reach as mobile advertising network. Mobile is a constant companion of end users and does not suffer with the brunt of territorial or geographical constraints like internet, laptop, and television. Once you have registered your presence on your target mobile advertising network you can always move ahead with the plans of consumer acquisition. It is simpler to interact with consumers through mobile as compared to other mediums.

Mobile advertising in India is currently doing wonders since mobile happens to be the only handset that can prompt a user for instant interaction through touch calling and messages. Google recently reported that 57% of the total smart phone users depend on their mobile handsets for searching relevant businesses within their locality. The grip of this medium is increasing at a rapid pace and those inclined towards it should not lose a chance to make most of it.

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