Friday 21 March 2014

Various Types of Mobile ads Formats

Mobile advertising is an evolving domain that is rapidly moving ahead of all other types of promotional and branding methods. Mobile ad is a must for every small and big brand that wishes to stay in competition for a long time. Along with a wide and deep reach in every consumer base, mobile ads offer a selection of formats to choose from. Some of the most commonly used mobile ad formats that are being used to gain attention from target audience include:


1.  Text: There is nothing better than a short and straight SMS to let your users know about your latest offerings. This type of mobile ad is most suitable for small and medium level businesses specially those who have a customer base in small towns and rural areas.


2.  Mobile Web Displays: One of the most fundamental forms of mobile promotion, these type of mobile ads occur in form of banner ads that acquire partial or complete mobile screen. When you click over these ads they usually lead you to their home page or specific acts such as click to text or click to call. In case you wish to be a bit more innovative, these formats can be converted into slideshows or 3D view of your new products.

3.  Mobile Apps: One of the most recent and rife methods of promotions, the only backdrop they have is they support only iOS, Windows, and a few specific operating systems. Therefore, mobile apps displays can be used to reach a niche or classified consumer base. The best feature of these ads is that they can be moulded in various interesting forms like games or surveys resulting in increasing user engagement.

4.  Mobile Search Ads: Mobile browsers are fastly becoming a common way to surf internet. And anything that invites traffic is the best way to let others know who you are and what you can do for them.

Mobile ads are one of the most economical ways to reach out to your consumers. All you need to do is fix your budget and identify your target customer base and you can attain a wide visibility and recognition in no time.

1 comment:

Unknown said...

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