Tuesday 10 February 2015

Mobile App Monetization

The economy sphere is a vast place to explore with all the options around. Considering this aspect, there is one field which has seen exponential growth in the last few years. While there is still tremendous untapped potential in the market, the app has created a number of challenges for app developers and publishers both in terms of discovery and mobile app monetization. With less than 1% of all apps generating significant revenue simply having a great idea is no longer good enough. To succeed in this highly competitive market you need a comprehensive strategy from the very beginning.

Once your plans come along efficiently in the form of completed app, you can move on to the next stage of planning for your app. If your mobile app has healthy user base by now, you might be stuck at the “how do I monetize my mobile app” phase. There are various monetization strategies that mobile app developers can choose from - many of which you might not have thought of outside of in-app purchases, in-app advertising, and paid apps. Mobile applications stores, be it Apple’s App Store or Google Play, allow publisher to sell their apps. Although it is an obvious way to monetize an app, it is not the only one.

Other ways which are used to fulfill this purpose are through Paid Apps, In-App Purchases, Partnerships, Subscriptions, Display Advertising, App Promotion, App Development, Sales and Merchandising, Selling App Data or Source Code. There’s no one strategy-fits-all solution to deciding on the perfect monetization strategy for you. In fact, the best-fit may require testing or even mixing and matching multiple strategies outlined above.

2 comments:

Unknown said...

Nice information about Mobile App Monetization! Thanks for sharing the information

Kavi Priya said...

Awesome post! A very good step-by-step guide especially for a beginner like me. It’s overwhelming with information, thank you for making it easy and very detailed.. I’ll pop some questions here, if I need help, hope that’s okay.
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